I’m not a just a freelance writer. I’m a small business owner, too. Like you, I’m working the hustle, and trying to find enough hours in the week to manage the business needs of my clients, while growing my own businesses. Though you may think I have a bit of a leg up when it comes to content writing, I in fact, do not. It takes just as much time for a freelance writer to craft content as it does for the small business owner with little writing acumen.
But, I have some good news! Your audience is increasingly distracted. You don’t have time to write a brilliant, relevant, share-worthy blog post for your site every day, just as they don’t have time to read check in daily to read it.
To be clear, I’m not suggesting you forego your blog posting schedule
because you’re busy, or hand it off to your admin because you figure no one will ready it anyhow.
I am suggesting that you focus your schedule so that you can craft the truly compelling content that wins you the search engine credibility our content-driven online world requires. On the days when you really don’t have time to publish that fab content, you opt for something other than radio silence.
Check out these two fantastic and free social media helpers that will make keeping up with a content strategy just a bit easier.
Recite (http://www.recitethis.com/). If you haven’t noticed, the social media world has a hunger for inspirational quotes that seemingly cannot be satisfied. Recite is a fun little tool allows you to search for a quote, and automatically craft it into an image. In less than three minutes, you’ve got a pretty decent looking image just waiting to be published. Ideally, you’d support it with some compelling blog content too, but do what you can. (You’ll see an image I posted this morning with this tool above).
Like quotes, social media users LOVE images. That said, I cannot caution you enough about being aware of image copyright laws and image usage rights. If you’re not sure the image is “allowed” to be used, please don’t put your business at risk. For that reason alone, I love this tool. Using an image you already own, it allows you to place text on top of it. Something that’s not all that compelling alone can be quickly dressed up for social media, in just minutes.