The people who like your business page on Facebook are for all and intents and purposes your “friends” on social media in the sense that they presumably support your cause, the latest Facebook algorithm update indicates that fans of business pages do not in fact, react to posts in the same manner that a Facebook friend does when using it for personal use.
As a result, Facebook has changed the default settings for sharing links on your small business page. In short, here’s the change:
Your small business posts on your businesses’ Facebook page will be about image-rich content that makes a user want to click–and less about them seeing a link to click. (In other words, your Facebook page update should look like the image above, not:
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Here’s why:
You might recall that in the world of Facebook, enticing people to share your content is the secret sauce. You dangle that carrot with interesting information people want to share, images, and video. Further, you do that by making it “shareable.” Now what does that mean? You keep your rants and raves to a minimum, you engage users by asking questions (and responding to their comments to facilitate interaction), and maybe you offer a special discount to social media followers, or similar contest that clearly delivers on our “what’s in it for me” mentality.
While all those “rules of thumb” are still true, Facebook product manager Chris Turitzin explained in a blog post that we interact differently with content on a businesses’ page than we do for the content we share for “personal use.”
The end game? Your page should theoretically win more interaction when you post links by way of an image–not the text link itself.
Forbes gives a nice image demonstration to to explain exactly what your Post should ultimately look like when you share a link is especially useful. Check it out if you’re scratching your head in light of this news.
