Using Mobile In Your Small Business Strategy

Now that the percentage of Americans who own a mobile device outranks those that don’t, entrepreneurs can integrate mobile as a business strategy to cut costs, increase efficiency, improve customer experience, and deepen customer relationships. Here’s how.  Confirm maps listings are accurate. Forrester predicts that a businesses’ ability to connect with customers during relevant mobile…

Email Etiquette 101

In 2011, The Radicati Group predicted that there would be more than four billion email accounts worldwide by the end of 2015. Back then, it estimated that “the typical corporate user” sent and received about 105 emails a day.  Fast forward to today, and the research firm says that number has jumped to 121 messages…