As a freelance writer, my challenge is to write content that leads to real results for my clients, whether that means simply boosting search engine relevance, increasing engagement on social media, or producing work that gets published in industry trades, and potentially, syndicated on major media outlets. When you’ve got a compelling topic or really…
Blogs are the great conundrum of web marketing. They can be established in minutes, yet they take real commitment, and habitual behavior, to build in a way that is truly effective. Most of us experience those days when you have an energy overdrive that makes you want to write, write, and write some more. But…
Like anyone who has a website that shows up in search, I’m constantly sent solicitations from self-proclaimed “SEO experts” promising to improve my site’s search engine rankings. While there are certainly some SEO experts out there, I’m of the belief that anyone who sends you an unsolicited email claiming to be one of them, isn’t!…
Getty Images recently announced an Embedded Viewer feature that gives bloggers — and anyone who runs a site for “editorial, noncommercial uses” — legal access to publish millions of its images, free of charge. Since the announcement some sites have widely (and incorrectly) reported j how the feature can be legally used, and by whom.…
The people who like your business page on Facebook are for all and intents and purposes your “friends” on social media in the sense that they presumably support your cause, the latest Facebook algorithm update indicates that fans of business pages do not in fact, react to posts in the same manner that a Facebook…
There’s a lot of misinformation swirling the web around Facebook’s NewsFeed update–and some of it is being published by outlets who are supposed to be experts in social media for small business. Here’s what you need to know about the updates Facebook has made to the NewsFeed. It’s still EdgeRank; Facebook still doesn’t call it…